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Ember & Oak - Premium Restaurant Demo Website
A high-conversion restaurant web experience designed for a premium fine-dining brand, with cinematic motion, rich storytelling, menu exploration, reservation flows, and hospitality-focused conversion paths.
Role: Frontend DeveloperDuration: Premium UI/UX concept build
Problem
High-end hospitality brands need more than a simple landing page. They need a design-forward digital experience that builds trust, showcases atmosphere, and drives reservation intent.
Tech Stack
Next.jsReactTypeScriptTailwindCSSFramer MotionLucide Reactnext/image
Key Engineering Decisions
- Used the Next.js App Router with modular route-level pages to structure the restaurant journey from discovery to reservation.
- Built reusable UI sections and layout components to keep the experience scalable across menu, gift card, private dining, and press pages.
- Applied motion deliberately with cinematic transitions, progressive reveals, and layered overlays to reinforce a luxury brand feel.
- Focused on mobile and desktop conversion by adding persistent reservation affordances and sticky booking UI patterns.
- Used typed mock data and component composition to keep content-driven sections maintainable and easy to extend.
What I Built
- Designed a complete restaurant funnel including menu browsing, reservations, private dining, gift cards, and press coverage.
- Built polished interactions such as gallery lightboxes, modals, mobile drawer navigation, and animated section reveals.
- Created a strong visual system with luxury typography, dark-surface styling, and high-end hospitality presentation.
- Implemented responsive layouts that preserve both visual impact and usability across devices.
Impact
- Delivered a strong sales-demo experience for hospitality-focused web presentation.
- Showcased frontend craftsmanship through branded motion, component reuse, and conversion-oriented page architecture.
- Created a flexible foundation that could be extended into a real restaurant marketing site or booking product.
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